ABOUT THE CLIENT

Tribe 54 is a travel agency specializing in Disney destinations and creating a community (a tribe!) for their Disney enthusiast clients and agents on their team as well. Working with Tribe 54 means you’re a part of their family and they hope to be an extension of yours as well, in a way, helping you research, plan for, and customize, their upcoming trip so they can relax, enjoy, and be in the moment knowing everything is taken care of. They want everything to feel magical and fun — the agency strives to extend the experience of Disney into their clients’ homes during the planning process.

We set out to create a modern, whimsical and playfully unique vibe while reflecting the reliable and professional experience Tribe 54 gives their clients. The color palette oozes with positivity with a touch of “throwback” honoring the vintage Disney look. The fun lettering and dotted lines throughout the brand add a lighthearted, friendly, and playfulness that aligns well with Tribe 54’s personality while maintaining a nice clean aesthetic that still communicates a sense of trust and speaks to their organized, detailed, and thorough client experience.

The custom icons were designed specifically with their website in mind, representing different aspects of the planning process and their services. We used these illustrative elements and the different logos and marks to create fun patterns with lots of movement (speaking to travel!) and overall give the visual identity more interest and depth.

Wondering about the pineapple? A pineapple is a symbol of hospitality. Welcome home, Tribe 54 clients! :)