Crafting refined visual brand identities for mission-driven businesses.
GRAPHIC AND LOGO DESIGN IN MINNEAPOLIS
Building a memorable brand in any industry takes more than a well-designed logo.
It's about building a full experience at every touchpoint.
As a brand, you’re all about the impact you make on your customers. A lot of brands say they care about the people they serve — but you really do.
Whether you’re a brick-and-mortar who’s been in business for decades, a nonprofit, or a fully online entrepreneur, you are seeking a brand that will share what you’re about at every interaction.
You have a clear vision for the business. Now, we just have to bring it to life in a visual brand that conveys your mission and helps you create an even bigger impact.
THAT’S WHY I SPECIALIZE IN
Design that honors where you’ve been, and where you’re going as a business.
No matter if you’re newer on the scene or a legacy business with decades-old logo. I can come alongside you (and your team) to create branding that shows your company’s innate value.
When we work together, you will truly feel like you’re coming home to your brand and gaining the clarity you've been looking for about why your business is so extraordinary.
Simply put, your business does amazing work, and I will work with you to ensure your brand reflects exactly what makes your business so beloved.
Because you deserve a brand that will speak to who you are, expand your reach, and leave an impact on people.
If you’re on the search for a designer who…
Has a clean, timeless, and adaptable aesthetic
Prioritizes personal one-to-one client experiences
Honors your opinion and feedback in the design process
Gives guidance well beyond your visual brand so your marketing collateral is on brand, too
…we could be the perfect fit.
KIND WORDS
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KIND WORDS *
“I’ve come away with a renewed vision, confidence, excitement, and a clear direction!”
THANK YOU! Working with you was the best thing I've done for my business and my own personal growth. Your work goes so far beyond branding design. You're like a heart-centered psychic storyteller who brings unique visions to life and empowers your clients to take their businesses to the next level.
Not only do I have a gorgeous, strategically designed visual brand that showcases the heart and intent behind my business... I've also come away with a renewed vision, confidence, excitement, and a clear direction!
JILL WICHNER
Copywriter and Content Strategist
WHAT IS IT LIKE TO WORK WITH ME?
INTRODUCING:
Signature Branding Experience
Through my holistic design process, I’ll create your full visual brand identity (not just a logo design)! You’ll come away with typography, a cohesive color palette, a library of branding elements, and even custom-designed marketing collateral pieces that will help you stay visible, polished, and professional as a brand.
I truly am your partner in design, from brand identity to marketing collateral.
What makes my process unique from other designers? It’s highly collaborative. I’m here to guide you through a process I’ve honed over 12 years as a designer, where you’ll be invited to provide feedback and share your ideas every step of the way.
We work together as a team and I provide you with choices throughout our process, so you walk away feeling like your fingerprints are on the design.
As your designer, I am here to create a visual brand that shows the heart and intent behind your business. That all starts with taking the time to listen, understand, and adapt feedback.
Through my signature process, we will do three things:
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1. Discover
We begin the process with a thorough exploration of your brand foundation — your mission, goals, target audience, and more. Then I will summarize this key information in a brand discovery presentation, including a proposed visual direction and color palette for your new brand.
This ensures that your new brand is highly personalized with strategy and intention. I’ll create something that connects with you and your audience, so it feels deeply resonant on all sides.
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2. Design
With a clear roadmap, I’ll get to work designing your brand. I present you with not one but two branding concepts, so you’ll see what’s possible for your brand and be able to determine which one feels most aligned and true to your business.
From there, you’ll choose one concept to move forward with, and I’ll refine and finalize all of your assets, including logo variations, secondary marks, textures, and other design elements. Say hello to your polished and cohesive yet versatile visual identity!
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3. Implement
Once your brand is in place, I’ll design your selected marketing collateral pieces for cohesiveness and consistency. Not only will your brand itself reflect the mission and impact of your business — each marketing piece will relay the same impression.
Along with your final branding files, you’ll receive brand guidelines that help you maintain the integrity of your visual identity as you implement it, so your business is beautifully and thoroughly represented at every touchpoint.
What all is included?
A fully custom visual brand identity including a logo suite, submarks, patterns and textures, and other design elements perfectly suited for your needs
A complete Brand Guidelines document to help you maintain visual consistency going forward.
Three custom marketing collateral designs (chosen by you!), to help you create a cohesive brand experience at every touch point.
BONUS: My sole attention on your project for the entire duration of your branding experience. I only book one full branding project at a time to ensure I can truly immerse myself in your brand and give you my full attention. Unlike an agency that’s designing dozens of brands at once, I offer a personalized experience in which I’m only designing one brand at a time.
The partnership continues…
After our initial branding collaboration, you’re fully equipped to integrate your branding into your marketing efforts, or allow me to take care of print and digital design needs as they come up.
I offer design retainers, design intensives and VIP design days, exclusively for past clients who need support implementing their branding into purposeful marketing materials.
We can work together on all kinds of collateral, from slide decks and presentations to PDFs, flyers, business cards, and social media graphics. Whether quarterly, annually, or just one time, we’ll create tangible marketing pieces for your audience to interact with across the brand experience.
The Investment
The Signature Branding Experience begins at $7,200 and can be further customized depending on your needs. Inquire to see the experience guide with a full list of deliverables.
FAQs
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My Signature Branding Package includes two rounds of revisions for your chosen branding concept and one round for your collateral items. Additional revisions beyond what is agreed upon will be billed at my hourly rate, as noted in our signed agreement.
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Branding project timelines are 6-8 weeks. I’ll provide a detailed project calendar to keep us on track! We’ll discuss more before booking, so you know what to expect.
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Contact me to find out! To give every client the attention they deserve, I only work with one branding client each month and I have limited spots available. I typically book out 2-3 months in advance.
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After we wrap up your brand, you can count on me as your design partner as you implement your new visual identity into your everyday communications, marketing, and client / customer touch points.
I offer design retainers, design intensives and VIP design days, exclusively for past clients who need support implementing their branding into purposeful marketing materials. Any design need you have, I’m here to help so you can feel confident sharing your brand with the world and know you’re putting your best foot forward!
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I’m so glad you asked! Finding someone you jive well with is key to a successful collaboration and lovely final product.
I enjoy working with many different small business owners and my creative process is a good fit for various industries. I also understand that my soft, clean aesthetic (with a slight feminine flair!) isn't a perfect fit for everyone. That's why I ask anyone who's interested in working with me to browse through my portfolio to ensure your vision and my style is a good match.
I also highly recommend you visit my Let's Work Together page, to be sure my philosophy and creative process resonates with you. If you're not interested in doing any client homework, working within a set timeline and collaborating with a designer, then we may not be a good fit.
For more tips on finding a graphic designer who is a right fit for you, Check out my blog post on this very topic -- I hope it's helpful!
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Although your logo is an undeniably important staple to your visual identity, your visual brand needs and deserves more. Your brand has depth, just like your personality has depth, so your visual identity should be versatile and give you a consistent library of design elements that will keep things interesting and fresh for both you and your audience. That's why my design packages include not only a striking and memorable logo, but also logo variations, submarks, watermarks, patterns and textures, and more. Learn more about why "just a logo" just isn't enough.
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For branding services, I require a 50% non-refundable downpayment to officially book your project in my calendar. The remaining 50% will be due upon completion of the project, before final delivery of files. Payment plans are available upon request.
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Yes! If we’re working together on print marketing collateral, I'm happy to assist with the printing process and guide you through the details of placing your order. I have a handful of fantastic printers I can recommend to you, ranging in price and services (a couple of my faves are listed here). If you have a go-to printer you’d like to use for your project, I’d love to work with them as well.
KIND WORDS
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KIND WORDS *
”I’m astounded by Allison’s thoughtful attentiveness to my vision. She is truly my designer for life.”
From the moment I found Allison, I knew she was the designer for me. She is personable and fun, relatable, and real. She also happens to be an incredibly talented creative who pours her whole heart into her projects. Her fully collaborative process created an end result that was exactly what I wanted but was never quite able to articulate. She is both detective and mastercrafts(wo)man; every detail was meticulously uncovered, carefully considered, honed, and perfected. I am astounded by her thoughtful attentiveness to my vision.
I am extremely proud of our new brand, and so thrilled to have found this extraordinary human being. She is truly my designer for life.
KRISTA BARTLETT, President of KDL Enterprises
