Your purpose.
Your story.
Your timeless brand.
GRAPHIC DESIGNER IN MINNEAPOLIS
If you’re searching for a designer who designs brands that are approachable and sincere, yet polished, you’re in the right place. One of my favorite compliments I’ve received from a client?
“You make branding human.”
It’s what I love to do — bring you back to your why so your vision can shine through a brand that’s beautiful but also conveys warmth and a quality of timelessness.
I’m Allison, a Graphic Designer in Minneapolis, MN.
I craft timeless brand identities for mission-driven businesses that will convey your purpose through visuals, connect with your audience, and leave an enduring impact.
Formally trained as a graphic designer, I found my way into marketing communications before returning to my design roots and setting out on my own as a design studio owner.
In my time working at nonprofit arts organizations doing marketing, communications, design, and admin, I gathered lots of hands-on experience in project management and uncovering how design fits into a broader marketing strategy. In both my freelance work and my time as an in-house designer, I experienced first-hand just how key design is to making purposeful marketing decisions, both for nonprofits and small businesses alike.
I founded my design business in 2012 with a passion for designing marketing collateral and graphics but, more importantly, for the relationships I built with inspiring business owners.
This quickly evolved into developing cohesive brand identities for businesses that wanted to put their best foot forward and attract their ideal clients through polished design and a brand experience.
I’ve always loved how design has such a great impact on marketing. Cultivating a partnership with a designer who truly gets you and your vision can be all the difference in creating a timeless, true brand that will take your business toward greater reach, impact, and community support. I can honestly say I’ve found my purpose in creating designs that effortlessly fit my clients, as well as educating them on how to easily implement our visual designs into their marketing strategy.
KIND WORDS
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KIND WORDS *
“By the time we finished the branding process, we had confidence and clarity around who we are and had a stunning and unique visual identity that represents us beautifully.”
“We love that there is a thread from the moment clients meet us virtually to connecting with us physically. Through her collaborative creative process, Allison gave us everything we needed to launch a distinctive web presence in a saturated market and make design decisions for our physical office to ensure it aligns with the warm environment we wish to create for our clients. They feel and see the through line in our brand wholly.
She also kept us on task every step of the way, so we could complete the project in a timely manner. Working with Allison has made a huge difference in our business journey... she is worth every penny and then some!
Before we worked with Allison, we had only a feeling of what we wanted to be as a business. By the time we finished the (extremely helpful!) branding process, we had confidence and clarity around who we are and had a stunning and unique, visual identity that represents us beautifully.”
JOANNA DIEM AND ANNE BAUERS
Co-owners, Birch Lake Relational Therapy
Since 2012, I’ve worked with 125+ clients across industries.
What they have in common is a desire to do good in the world and see their goods, products, and services help others. Even in very B2B settings, I specialize in creating warm, welcoming brands filled with nuance, driven by story, and rooted in meaning.
And you know what else really fuels me? Living in my priorities of family and sustainable business and finding harmony as a mama of two little ones. I love what I do, and love even more that being a designer means working with people I love, without compromising what I value in life.
By working with me, you’ll discover an uncommon level of quality and attention to detail.
My process is honed, high-touch, and personalized. Working with a select number of clients each year allows me to not only create a life-giving, sustainable business for myself, but also create the best possible client experience for you.
Through my in-depth, holistic process, we’ll build a relationship. I’ll truly get to know your goals and dreams for your business. Whether I support you in the branding process exclusively or you return again and again for ongoing graphic design support, I’m your design partner.
It’s my joy to collaborate with and channel my creative energy into mission-driven businesses so they can make their best impact in the world.
My Values
LEAVING AN IMPACT
Creating brands rooted in the substance of why my clients do what they do and their mission means they can create a supportive, easeful customer experience for their people.
SERVICE + EXPERIENCE
Client experience should be just as high-touch as the design we’re here to do. Every project’s hallmarks are marked by clear timelines, deliverables, processes, and approaches. Although each experience is customized, I also have a refined process you can rely on.
FAMILY + COMMUNITY
Outside of work, we’re all people with interests, hobbies, and families. We do what we do to be with our loved ones, leave our mark on our communities, and do good for the world.
HARMONY OVER BALANCE
Perfect balance isn’t always possible in a world where we’re all spinning plates with multiple priorities. By aiming for harmony — both in life and my work with clients — I allow for the natural shifting of focus and ultimately experience peace and wholeness.
RELATIONSHIPS + COLLABORATION
Instead of telling you how your brand should be, I listen before creating and always take to heart your big-picture vision. This makes for a joyful, fun experience, not to mention a true partnership that ensures mutual collaboration on both sides.
