Self-Alchemist

INDUSTRY: Planning + Organization
SERVICES: Branding, Stationery

BRAND TONE: Comfortable, Elegant, Warm, Minimalist, Personal

ABOUT THE CLIENT

Self-Alchemist is a collection of planners designed specifically for women who want to deliberately curate their days and feel inspired to make changes in their overall well-being. They empower women to prioritize their wellness, discover their balance, and cultivate their growth through not only their daily planner, but also exercises, worksheets, and guidance in incorporating small, daily, healthy rituals that result in big, life-changing outcomes.

Lauren, owner and founder, wanted a brand with comfortable elegance that attracts women who are craving self-care yet want to be met where they’re at.

INSPO BEHIND THE DESIGN

Clean lines and typography paired with the hand drawn elements give the brand a modern and minimalist yet approachable and personable feel. The color palette feels warm and inviting with just a touch of femininity. The illustration uniquely blends the ideas of organic growth and intentional experimentation.

KIND WORDS FROM THE CLIENT

“The anxieties of starting my own business were softened by Allison's warm and sincere approach to branding. Her level of energy and interest was just what I needed!

Allison listened to my vision and created a visual brand for Self-Alchemist inclusive of all I had in mind. She is passionate about her craft and perfectionist about the outcome. If you have a clear and meaningful message to convey to a specific audience, she's your gal.”

Ready for a stunning brand that (finally) reflects who you are and connects with your people?