Pottyworks

INDUSTRY: Baby Products
SERVICES: Branding, Stationery

BRAND TONE: Fresh, Sophisticated, Simple, Effortless, Natural

ABOUT THE CLIENT

Pottyworks creates solution-based, environmentally-friendly products that make potty time simple, safe and sanitary. In 2013, founder Joan Martin developed a brand new concept of wipe dispensers that come with disposable and biodegradable bags in one stylish caddy. The dispenser helps simplify customers’ everyday lives while preventing particles of wipes from entering our waterways. In preparation for the launch of their Kickstarter campaign, Joan and I collaborated on a beautiful and timeless visual identity for Pottyworks that could be used effectively on the product and packaging itself and across all digital marketing touchpoints as well.

INSPO BEHIND THE DESIGN

The color palette feels fresh and natural, speaking to the product itself and how it effortlessly fits into the homes and routines of all who use it. The simple, rounded lettering feels approachable yet stands strong on its own in the charcoal color. The minimalist wave symbol adds a nice movement and represents the environmentally-friendly aspect of the brand, while also subtly resembling a wipe. 

We brought in a pattern and texture to reinforce Pottyworks’ brand and continue to emphasize the natural feel of the brand and the mission behind the product.

KIND WORDS FROM THE CLIENT

“I feel so lucky to have found Allison to design the brand for my new product. As soon as I came across her website, I knew that she would be a great fit!! She is a very talented designer, warm and personable, who went above and beyond, guiding me every step of the way and I am thrilled with the results! It was such a pleasure to collaborate together! I highly recommend Allison for any visual brand and design projects. She’s simply the best! 5+ stars.”

Ready for a stunning brand that (finally) reflects who you are and connects with your people?