LaPanta Photography
INDUSTRY: Photography
SERVICES: Logo + Visual Identity, Business Card + Notecard, Shipping Label
Margo has been a Twin Cities photographer for over 15 years, and has a deep love of capturing the best in people and life as it is through her lens. She likes to say that she “shoots from the inside out.” And if you spend even a few minutes browsing through her photo galleries, you'll see she truly does.
We set out to create a visual brand that felt artistic and timeless, yet also approachable and fun. Her color palette reflects this, with the gold shine evoking a sense of trust and representing the loyalty and high quality experience she gives her clients. Her logo was inspired by Margo's unique and recognizable style - she shoots with lots of untraditional angles and cropping. "I think it reflects life," Margo told me. Oh, my heart!