ABOUT THE CLIENT

Grateful Gypsy is a boutique selling handmade, eclectic jewelry and apparel for the everyday girl. The creator behind the brand, Ashley, sells her products online and in-person at wine festivals, markets, and other events.

We set out to create a free-spirited, summery, beachy visual identity with a little throwback thrown in to tie back to the 1970s inspired vibe she gives many of her products. This really shines through in the color palette, fun and subtly feminine typography in her logo, and the playful, sun-inspired curve of her tagline. I especially love the collateral marks and stickers, which helps customize the ordering experience for every customer!