Fantasia Showroom
INDUSTRY: Interior Design
SERVICES: Branding, Custom Icons, Stationery
BRAND TONE: Comfortable Elegance, High End, Handcrafted, Calm, Thoughtful, Wabi-Sabi
ABOUT THE CLIENT
Fantasia Showroom is a Minneapolis-based boutique tile and plumbing showroom specializing in handmade, high end products. They are a partner in the design process, helping interior designers and architects make material selections that best align with their design, budget, and project requirements.
After over 30 years in business, Fantasia was under new ownership and was craving a new visual identity that sets themselves apart, better communicates their values and expertise, and supports them as a destination for the Twin Cities design community.
INSPO BEHIND THE DESIGN
We infused the owners’ taste and their customers' love of art, couture design, history, and incorporating high end elements into their home that are timeless and go beyond trends.
The typography reflects the comfortable elegance we were after. The arch motif, representing a structure that's both strong and smooth, connects to much of what their brand and products are about: storytelling, serving their customers, design, and helping create beautiful spaces and homes.
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