CHE
INDUSTRY: Bookkeeping
SERVICES: Branding, Stationery
BRAND TONE: Boutique Chic, Classy, Personable, Trustworthy, Customized
ABOUT THE CLIENT
Established in 1985, CHE is a boutique bookkeeping firm that offers excellent service and connection, allowing their clients to focus on what they’re passionate about and trust that their financial health is professionally cared for.
When CHE reached out to me in a season of business growth, their old brand didn’t match the high level service they provide. It was time for a new visual identity that better communicated their value, expertise, personal connection, and the trust they build with their clients.
INSPO BEHIND THE DESIGN