CHE

INDUSTRY: Bookkeeping
SERVICES: Branding, Stationery


BRAND TONE: Boutique Chic, Classy, Personable, Trustworthy, Customized


ABOUT THE CLIENT

Established in 1985, CHE is a boutique bookkeeping firm that offers excellent service and connection, allowing their clients to focus on what they’re passionate about and trust that their financial health is professionally cared for.

When CHE reached out to me in a season of business growth, their old brand didn’t match the high level service they provide. It was time for a new visual identity that better communicated their value, expertise, personal connection, and the trust they build with their clients.

INSPO BEHIND THE DESIGN

The logo lettering has an art deco vibe, with a combo of customized upper and lowercase letters that feel classy yet approachable. The star inside the C was inspired by the idea of protecting clients’ treasure, as well as the polish that CHE brings to their work.

Ready for a stunning brand that (finally) reflects who you are and connects with your people?