Birch Lake
INDUSTRY: Mental Health
SERVICES: Branding, Stationery
BRAND TONE: Refined, At Home, Rooted, Empowered, Honest, Playful
ABOUT THE CLIENT
With compassion, care, accountability, and a little bit of humor, Birch Lake Relational Therapy stands with their clients through the hard moments as they tend to their most important relationships, make sustainable change, and build lives worth living.
As they prepared to branch out on their own and launch their new therapy clinic, co-owners Joanna and Anne were ready to put their best foot forward from the get-go with a timeless and refined brand identity with touches of playfulness that create an inviting and "come as you are" tone, while also remaining grounded, polished, and empowering.
INSPO BEHIND THE DESIGN
The customized logo lettering has a beautiful presence, with soft and subtly feminine details creating an inviting feel. The “b” brand mark becomes the recurring symbol - the double diagonal lines represent optimism and standing with clients as they make progress toward their goals.
KIND WORDS FROM THE CLIENT
