Amana Financial

INDUSTRY: Finance, Accounting
SERVICES: Branding, Stationery, Postcard Template, Social Media Graphics

BRAND TONE
Minimal, Global, Bold, Polished, Trustworthy, Warm

ABOUT THE CLIENT

Amana Financial provides accounting, tax, and financial services to hardworking minorities and small business owners nationwide. Amana does more than checking the box for compliance — they seek to truly understand each business and individual they work with, so they can craft the most customized financial solutions.

Owner and founder Sadiq was ready for a brand identity that spoke to his high-touch client experience and expertise, as well as helped him develop credibility in the market, trust among clients, and confidently grow his client portfolio and his educational offerings.

INSPO BEHIND THE DESIGN

The main logo lettering is heavy yet rounded for an approachable feel, with the secondary font bringing a more delicate and polished touch. The brand mark symbol resembles a flower, evoking optimism, growth, and financial wellness. All the elements create a multi-cultural, global feel that was important to Sadiq and speaks directly to his target market.

KIND WORDS FROM THE CLIENT

“Working with Allison has helped me feel much more confident in how I’m sharing my business with the world. Her process goes beyond design. Since launching my new brand, I’ve experienced more bookings, as well as more ease when reaching out to my target market and differentiating myself from my competitors.”

Ready for a stunning brand that (finally) reflects who you are and connects with your people?